Entrepreneurs make money
Entrepreneurship is not about saving the world or creating jobs or making awesome stuff.
Its about making money.
In order to make money maybe you need to save the world, create jobs, or make awesome stuff, but never forget these are just steps on the path to the end goal.
Before you start a business you need to be shameless that your business’s number one priority is making money (in an ethical way).
Money is not the end in itself. Its merely a means towards giving your kids a decent education, overseas holidays, a nice house and a comfortable life.
Money lets you follow your dreams. Money is important.
If you venture doesn’t make money, then its not a business. It’s a charity or a hobby or a side-line or a whatever.
There’s nothing wrong with that, just don’t fool yourself that you run a business.
Entrepreneurs make money.
Originally published at The Big Almanack.