Never underestimate the power of being underestimated

Alan Knott-Craig
1 min readAug 3, 2018

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Let people think you’re slow, or lazy, or unconnected.

Let them snigger and chuckle.

Let them underestimate you.

The more you’re underestimated, the less likely the other guy will be sufficiently prepared.

In business, winning is more important than what other people think.

Embrace the power of being underestimated.

Originally published at The Big Almanack.

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Alan Knott-Craig

Entrepreneur in telecoms, media and tech. Proud co-founder of 3 daughters.