Stand for nothing and you fall for everything

Business is not so much about knowing what you want.

It’s about knowing what you don’t want.

It’s about knowing when to say no.

It’s about focus.

That’s why you need to know what your mission is.

What’s the mountain top you’re chasing?

Never deviate from that goal.

And make sure you stick to your values.

Honesty. Respect. The things your grand parents taught you.

That way you’ll know what you stand for.

And you won’t fall for everything.

Originally published at The Big Almanack.