What are Lean Games

by Alan O’Dea

Games and Game Companies Fail

Games die in the marketplace, in publishing greenlight hell or languish like undead zombies on the various app stores that anchor the smartphone revolution.

Lean Games is a new approach to game design and offers game startups, designers, developers and publishers a more scientific approach to handling the chaos and uncertainty of building game products and increasing the chance they will succeeded in the market.

Lean Game thinking is about building products that players want. Lean Games offers game developers a way to quickly build, test and learn from customer feedback and their mistakes so they can build games that delight customers and achieve success in the market.

The Lean Games Toolkit is a set of tools, techniques and principles that addresses the root cause of game company and product failure.

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