Co-Founder, CEO of The Splice Newsroom. Covering the business of media transformation in Asia.
I agree, and here’s the thing: It’s not monetization that’s broken. It’s the fact that we (publishers) have been monetizing an anonymous audience — people we didn’t know; people we didn’t care about serving. We were just interested in the numbers they brought it.
From one x-Y to another. It was indeed the most incredible experience I’ve ever had in a media setting. Changed me forever. I can only hope that our top leaders felt the same impact on their lives.