Alan ZhanginTowards Data ScienceMarketing Analytics — Anyone can do itA complete guide on what marketing analytics is, what skill set is needed to work on this field, and some practical advice.Jul 9, 2019Jul 9, 2019
Alan ZhangConsumers Think They Are Smart by Being Loyal — But There Are Some TricksOh the coveted Starbucks’ Gold Card: as much a status symbol as an indication of the copious amounts of money that you’ve spent on…Oct 21, 2017Oct 21, 2017