Alap Shah

In a world of bloated websites and data glutton mobile apps, it can seem like the only developers who care about file compression are the fictional ones on Silicon Valley…

…t a statement of fact. I work with dozens of startups every year, and I see it happen at every one. A CFO makes a pricing decision and changes the product experience. An engineer makes a performance trade-off. A salesperson writes a script for talking to customers. In my view, people who fundamentally change the customer’s experience are designers.

omer’s experience a…nd I see it happen at every one. A CFO makes a pricing decision and changes the product experience. An engineer makes a performance trade-off. A salesperson writes a script for talking to customers. In my view, people who fundamentally change the customer’s experience are designers.