Al BerriosEveryone Is WelcomeA few years ago, I hosted a sky diving trip — our first one — in Gardiner, NY. We were greeted by sketchy weather, so we had to wait it…Jun 2, 2020Jun 2, 2020
Al BerriosMarketing Tours and Activities Is Hard, But Here’s How To Do It in 3 StepsThat’s what this post is really about — your marketing and how to pay for it. So, pay attention.May 7, 2020May 7, 2020
Al BerriosAre Tour Guides The New YouTube Creators?You’ve probably read about burned out YouTubers, who feel intense pressure from YouTube to create to remain relevant on the platform. The…Apr 2, 2020Apr 2, 2020
Al BerriosThe Outdoors Has No Place On Large Booking SitesSearch “outdoors” or “adventures” in New York on any tour booking site and the same types of tours keep showing up…Apr 1, 2020Apr 1, 2020
Al BerriosWe Travel To Do Things. The Tourism Industry Doesn’t Know How To Sell Me Those Things. Here’s Why.Why has it proven so challenging to sell tours and activities online and in advance of a visit?Mar 31, 2020Mar 31, 2020
Al BerriosHow We’ll Get Through The Current Health Crisis Quicker Than You ThinkThis pain won’t last. We don’t exactly know how long it will last, but in my opinion, politicians will be forced to lift restrictions to…Mar 26, 2020Mar 26, 2020
Al BerriosAffiliates vs. influencers. They’re not the same thing.How do you sell your clients more work? Susan*, a PR exec, was looking for ideas. Her agency had successfully sold traditional public…Jun 4, 2019Jun 4, 2019
Al BerriosThe message is the medium — how to tap into creators/influencers to get the best marketing results…Sarah Knapp is an unexpected influencer. In her early 20s, she set out to put NYC on the map for its trees and parks as much as its…May 2, 2019May 2, 2019
Al BerriosWhy you’ll need to be super creative about your media investments by 2020What to do when you’re that marketer stuck between figuring out your customers and staying ahead of competitors.Apr 12, 2019Apr 12, 2019