Al BerryWhy I cut the cord… (on my fixed line broadband)No this isn’t some birthing article about how I am so much more connected to my wife and our children having cut the umbilical cord at…Jan 13, 2020Jan 13, 2020
Al BerryMy 25 predictions of what may / probably will / definitely won’t happen in 2020Suffering from 2020 trend prediction fatigue? Day two of the first working week of the year and already your newsfeed is probably…Jan 7, 2020Jan 7, 2020
Al BerryRubber masks, one-shots, and why I hate behind-the-scenes shoots on ads— except this one.Discovering ‘things’ is probably one of my main motivations in life. I’m not talking about desert islands, forgotten tribes or quark…Oct 4, 2019Oct 4, 2019
Al BerryDefining Content…There’s been no better time to double down and start making big shiny standout content plays, to help raise your brand above the parapet…Sep 23, 2019Sep 23, 2019
Al BerryinThe StartupSupermarket Sweep x TescoSince the 1990’s when Supermarket Sweep first hit our screens, the parameters around brands, broadcasters and production companies…Sep 23, 2019Sep 23, 2019
Al BerryPerfect Partnerships — Raising the branded content bar.With the return last week of JOE Media’s House of Rugby with Guinness and their new format, Liquid Football for Paddy Power making its…Aug 14, 2019Aug 14, 2019
Al BerryDoes the perfect content marketing team exist? Perhaps.It’s a question I ask myself everyday at the moment. What’s the perfect blend required to achieve the business goals, marketing success…Mar 9, 20181Mar 9, 20181
Al Berry(Paul) Hollywood or Bust?The Apprentice without Trump or Sugar, X-Factor without Cowell, Deal or No Deal without Edmonds, Crystal Maze without Richard O’Brian…Sep 23, 2016Sep 23, 2016
Al BerryinCinematicVRThinking Inside the 360 Degree BoxNo great idea ever started with the words “let’s make a 360 video”.Aug 19, 2016Aug 19, 2016