At Hootsuite, a fair portion of our decision-making is built upon experimentation. Determining what features should be implemented or what redesigns should take place is at the core of A/B testing. Value is derived from this decision-making process in the form of increased signup rates and customer retention by providing a more consistent customer journey. Product friction, one of the main barriers of entry to customers, is tackled in a data-driven approach to increase the percentage of active customers that return on a per week basis. …

Albert Yip

Albert is a Software Developer Co-op on the Product Growth Retention Team at Hootsuite.

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