AI is taking over Hollywood
Hollywood has always been at the forefront of technology when it comes to movies and television. From the earliest days of silent films to today’s blockbuster hits, the entertainment industry has consistently pushed the boundaries of what is possible with new technological innovations.
One area where Hollywood is currently embracing cutting-edge technology is in the use of generative AI to produce and edit images for film and TV volumes. The Cuebric system, developed by Massachusetts-based company Seyhan Lee, is the first generative AI system to produce and edit images for film and TV volumes. It uses the Stable Diffusion model and a sophisticated prompt interface to generate highly realistic images for use in films and TV shows.
These generative images are displayed on high-definition LED video walls, also known as “volumes,” which have become a staple of modern filmmaking. The Mandalorian, a popular Disney+ series, has been one of the most high-profile examples of this technology in action, with many of its scenes filmed on a volume using images generated by the Unreal Engine from Epic Games.
The use of generative AI in film and TV production is a significant development, as it allows filmmakers to create highly detailed and realistic environments without the need for expensive on-location shoots or costly special effects. The ability to generate images on demand also allows for greater creative flexibility, as filmmakers can easily modify and edit their scenes as needed.
However, the use of generative AI in Hollywood extends beyond just images. The technology is also being used to create more realistic and immersive audio experiences. Dolby Atmos, for example, is a surround sound technology that uses generative AI to create a more lifelike audio experience for viewers. By analyzing and mapping out the acoustics of a room, Dolby Atmos can create a more immersive and realistic soundstage for films and TV shows.
Other technologies, such as machine learning and natural language processing, are also being used to improve the accuracy and efficiency of post-production tasks such as subtitling and captioning. These technologies can automatically transcribe dialogue, translate text, and even identify specific sounds and music cues, making it easier and faster for post-production teams to create accurate and high-quality subtitles and captions.
Hollywood’s embrace of new technologies such as generative AI, Dolby Atmos, and machine learning is a testament to the industry’s commitment to innovation and creativity. As these technologies continue to advance, we can expect to see even more exciting developments in the world of film and television production.