Alberto BreaIn 2018, I Saw The Dark and Bright Side of SocialSocial empowered fake news. Social facilitated predatory advertising. Social help monetized fake influencers. Social created imaginary…1 min read·Dec 15, 2018----
Alberto BreaThe Case for Amazon Prime HealthEvery time Amazon enters in a new industry, it changes the game. It resets consumer expectations for good. It crushes the competition. The…4 min read·Dec 4, 2018----
Alberto BreaBig data is not a strategyBig data is not a strategy. It is just more data.1 min read·Dec 4, 2018----
Alberto BreaWhy I am Bullish about E-Commerce In Latin AmericaLatin America is the leader in online sales growth worldwide.2 min read·Dec 2, 2018----
Alberto BreaCopying Amazon is Not a StrategyCopying is never a good long-term strategy.1 min read·Dec 1, 2018----
Alberto BreaScaling EmpathyIf businesses invest in culture as much as they invest in technology, they will build companies of immortals.1 min read·Dec 1, 2018----
Alberto BreaA Roadmap for FacebookFB is in hot water. Fake political news, data breach, and Cambridge Analytica have tarnished FB reputation.1 min read·Nov 30, 2018----
Alberto BreaInvisible Ads and The Efficiency BubbleDo you remember an advertising message from yesterday? The average person gets about 4,000 advertising messages per day. At best, we might…3 min read·Oct 10, 2018----
Alberto BreaThe 3 Laws of Building Organic BrandsCreate Organic Reach You cannot win with advertising alone.1 min read·Aug 29, 2018----
Alberto BreaAdvertising for the Uncommon SenseClosing the store in the biggest shopping holiday of the year, Black Friday. REI1 min read·Aug 19, 2018----