Alberto BreaIn 2018, I Saw The Dark and Bright Side of SocialSocial empowered fake news. Social facilitated predatory advertising. Social help monetized fake influencers. Social created imaginary…Dec 15, 2018Dec 15, 2018
Alberto BreaThe Case for Amazon Prime HealthEvery time Amazon enters in a new industry, it changes the game. It resets consumer expectations for good. It crushes the competition. The…Dec 4, 2018Dec 4, 2018
Alberto BreaBig data is not a strategyBig data is not a strategy. It is just more data.Dec 4, 2018Dec 4, 2018
Alberto BreaWhy I am Bullish about E-Commerce In Latin AmericaLatin America is the leader in online sales growth worldwide.Dec 2, 2018Dec 2, 2018
Alberto BreaCopying Amazon is Not a StrategyCopying is never a good long-term strategy.Dec 1, 2018Dec 1, 2018
Alberto BreaScaling EmpathyIf businesses invest in culture as much as they invest in technology, they will build companies of immortals.Dec 1, 2018Dec 1, 2018
Alberto BreaA Roadmap for FacebookFB is in hot water. Fake political news, data breach, and Cambridge Analytica have tarnished FB reputation.Nov 30, 2018Nov 30, 2018
Alberto BreaInvisible Ads and The Efficiency BubbleDo you remember an advertising message from yesterday? The average person gets about 4,000 advertising messages per day. At best, we might…Oct 10, 2018Oct 10, 2018
Alberto BreaThe 3 Laws of Building Organic BrandsCreate Organic Reach You cannot win with advertising alone.Aug 29, 2018Aug 29, 2018
Alberto BreaAdvertising for the Uncommon SenseClosing the store in the biggest shopping holiday of the year, Black Friday. REIAug 19, 2018Aug 19, 2018