Typography Crash Course–Simple Rules for Typesetting Perfect Paragraphs

Notice on the right how the paragraph’s outer shape forms a strange blob.
Notice on the right how the first paragraph’s space between words is much wider and how it becomes more and more narrow as it reaches the bottom.
The left example is great for communicating the rhythm of how the speech should be read, while the right forms an awkward negative shape and isn’t as easy to read.
You can indent or add a space between paragraphs to mark a new one, but you cannot do both.
Notice the first paragraph on the right, its final line is a single word.



Founder at Token Interactive, course lead at The New School

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