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Repurchase rate — the most overlooked eCommerce KPI
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Matteo Sutto
Xuehua Shen
Xuehua Shen
Sep 7, 2018 · 1 min read

Good article, Matteo.

There seems one error. For Repurchase rate vs. % of repeat purchases table comparing company A and company B, New customers (July) should be 100*(1.3**6) instead of 100*(1.3**5) for company A. same calculation for company B.

    Xuehua Shen

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    Xuehua Shen

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