You cited something that ended with “…and the slow death of the web”. Oh dear, that is such an exaggerated thing to say. We still need the web, actually everything is growing around it, I don’t think the mobile can work without the web. It is not the end of it even without the ads. Now is a trend for everybody to add subscriptions or pay for more content. That is what it’s to come. Nothing is dying here. Everything is just progressing. And to think of it, I am sure that advertising will find another way around.