Why is social media presence important for any business? Obviously, we are well beyond the point of denying the significance of social media in our lives. Be it large-scale businesses, entrepreneurs, or solopreneurs, social media can have a major impact on how businesses carry out their marketing strategies and how your business is perceived by your stakeholders. …

Customers of the financial sector or the NBFCs are no longer looking for a mere transactional service from financial companies these days. Consumer behavior and expectation have majorly shifted from what it was a few years ago. Referrals have been one of the most effective ways for financial companies to…

Digital marketing has become a major part of every business irrespective of its size or industry. While dental clinics thrive on referrals, there’s a good fraction of the population who find themselves a good dentist through online platforms like Google, Practo, social media, digital influencers, etc. …

Yep! It is already that time of the year. In between New Year resolutions and ‘new year, new me’ posts, there is a good chance that your creative spirits are at their not-so-highest. …

Heeere’s Santa! With the holidays coming in and the rest of the world enjoying themselves, marketers are bound to find themselves in a creative battle with different brands in an effort to stand out of the crowd and increase their engagement with the audience. Innovative and creative campaigns are the…

Remember Mobilegeddon, the 2015’s Google SEO algorithm update? That is probably when the term ‘responsive’ caught on among the non-techies and businesses. Responsive websites were still a thing before the Mobilegeddon update, however, it definitely influenced how people perceived responsive websites and how important it is. On average, people spend…

Development tools are used by a developer to test the user interface of a web page. DevTools also lets developers modify and customize their code as they require. A particular troubleshooting element can also be sorted and fixed easily with the help of DevTools. Web browsers provide several features that…

Worry not! You don’t have to write multiple lines of code to get and display icons based on a user’s upload file type/extension. Our tech alchemists have written an API that helps you solve this dynamic file extension icon display issue. Normal way: Add multiple icons, logic and constantly update…

Omnichannel marketing creates a seamless experience for your customers across various online and offline channels. The idea of adapting to omnichannel marketing is to create a consistent brand experience with the customer at the center of your marketing strategy. While going omnichannel has its own benefits, it might not always…