Aldin Jackson
Aug 26, 2017 · 2 min read

MAYWEATHER VS MCGREGOR

How are brands looking to earn a knockout victory during tonight’s heavily anticipated match-up?

Brands like Corona, Body Armour sports drink (Kobe Bryant is an owner), Stub Hub, T-Mobile, Ticketmaster, Twitter, Instagram, UFC, Calvin Klein, Wish Shopping, Pioneer DJ and of course Showtime and Pay-Per-View.

With Mayweather boxing matches always creating high anticipation from at home viewers, celebrities and media outlets. Are brands seeing a real value via sponsorship in the sport of boxing as compared to the NBA, Super Bowl (of course), NASCAR and college football and basketball.

I think the brand value leans more towards the athlete earning extra income on top of their guaranteed money vs the brands seeing a true value. There is minimal social conversation around the brand and aside from naming rights there is no true product placement. Because boxing matches are pay-per-view events, there isn’t even an opportunity for brands to have commercial slots.

Maybe brands should participate and activate heavily in the social media/digital content space for boxing matches where they be able to generate fan interest.

Until then we are all hedging our bets on Las Vegas’ #1 sport: BOXING.

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Aldin Jackson

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Music + Talent + Brand Professional with a thorough understanding of how to bridge the gap between big brands + consumers by deep diving into cultural insights.

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