
MAYWEATHER VS MCGREGOR
How are brands looking to earn a knockout victory during tonight’s heavily anticipated match-up?
Brands like Corona, Body Armour sports drink (Kobe Bryant is an owner), Stub Hub, T-Mobile, Ticketmaster, Twitter, Instagram, UFC, Calvin Klein, Wish Shopping, Pioneer DJ and of course Showtime and Pay-Per-View.
With Mayweather boxing matches always creating high anticipation from at home viewers, celebrities and media outlets. Are brands seeing a real value via sponsorship in the sport of boxing as compared to the NBA, Super Bowl (of course), NASCAR and college football and basketball.
I think the brand value leans more towards the athlete earning extra income on top of their guaranteed money vs the brands seeing a true value. There is minimal social conversation around the brand and aside from naming rights there is no true product placement. Because boxing matches are pay-per-view events, there isn’t even an opportunity for brands to have commercial slots.
Maybe brands should participate and activate heavily in the social media/digital content space for boxing matches where they be able to generate fan interest.
Until then we are all hedging our bets on Las Vegas’ #1 sport: BOXING.

