2021 Brand & Digital Marketing Trends Prediction — Part 1

In three months, we will enter 2021. It’s time we started preparing our 2021 marketing plan and here is my prediction of Digital Marketing Trends 2021:

1. Gen Y and Gen Z still engaged with TikTok. They make TikTok a place for their alter ego
2. Family oriented value is improtant to communciate through brand campaign
3. Gen Y and Gen Z are using Twitter as a hijacking trend and release their alter egos
4. PUBG and Mobile Legend have new competitor (esport game)
5. Audio Marketing is alternative way for marketing tools
6. New Creative Format Podcast for amplifying the brand message
7. Hyperlocal Marketing (2nd & 3rd city tiers)
8. Consumers dare to speak up and have a voice to influence their friends
9. Brand must alive and have soul of sensing and adaptive to become consumers friends and collaborate with them
10. Indie musicians are sought after by Brand
11. Indonesia audience will more engaged with Discord and Twitch
12. Holiday moment will bloom in 2021
13. Back to the nature will be new trends
14. Financial product will bloom because consumers will be very concerned about their finances
15. Senior Millennials and Gen X are more engaged with Nostalgic content
16. Photo Dating Apps switching to Instant video matches
17. The Social media platform more utilize influencer account for monetize
18. Co-Creation way more effective for digital marketing
19. Certain Brand will be level-up from emotional brand to highest value brand (Brand Foundation)
20. Brand Empathy with Brand Action is Important
21. Brand Using Voice Search Marketing like Voice Assistant for increase their sales
22. Influencer / KOLs is effective for marketing?
23. Do all brands have to engage on all social media platform?
24. Brand must more explore on Google Map
25. Brand Transparency is important
26. Let’s More Explore Art, Copy & Code

Let’s spread positive value through your Brand Campaign #ceritabrand