2021 Brand & Digital Marketing Trends Prediction — Part 1
2 min readSep 27, 2020
In three months, we will enter 2021. It’s time we started preparing our 2021 marketing plan and here is my prediction of Digital Marketing Trends 2021:
- Gen Y and Gen Z still engaged with TikTok. They make TikTok a place for their alter ego
- Family oriented value is improtant to communciate through brand campaign
- Gen Y and Gen Z are using Twitter as a hijacking trend and release their alter egos
- PUBG and Mobile Legend have new competitor (esport game)
- Audio Marketing is alternative way for marketing tools
- New Creative Format Podcast for amplifying the brand message
- Hyperlocal Marketing (2nd & 3rd city tiers)
- Consumers dare to speak up and have a voice to influence their friends
- Brand must alive and have soul of sensing and adaptive to become consumers friends and collaborate with them
- Indie musicians are sought after by Brand
- Indonesia audience will more engaged with Discord and Twitch
- Holiday moment will bloom in 2021
- Back to the nature will be new trends
- Financial product will bloom because consumers will be very concerned about their finances
- Senior Millennials and Gen X are more engaged with Nostalgic content
- Photo Dating Apps switching to Instant video matches
- The Social media platform more utilize influencer account for monetize
- Co-Creation way more effective for digital marketing
- Certain Brand will be level-up from emotional brand to highest value brand (Brand Foundation)
- Brand Empathy with Brand Action is Important
- Brand Using Voice Search Marketing like Voice Assistant for increase their sales
- Influencer / KOLs is effective for marketing?
- Do all brands have to engage on all social media platform?
- Brand must more explore on Google Map
- Brand Transparency is important
- Let’s More Explore Art, Copy & Code
Let’s spread positive value through your Brand Campaign #ceritabrand