Alejandra SlatapolskyinDataDrivenInvestorDriving blindfoldedToday I was talking to my business coach, trying to describe what it feels like to lead an organization, or be an entrepreneur right now…Jun 19, 2020Jun 19, 2020
Alejandra SlatapolskyinDataDrivenInvestorRethinking events towards the digital alternative: 7 tips to organize your digital eventThe new normal during and after COVID19 includes the conversion of product offerings to digital, and this includes events.May 8, 2020May 8, 2020
Alejandra SlatapolskyThe value of experienceIt has been proven that money spent on experiences has a much bigger impact on a person’s happiness than money spent on material things…Apr 27, 2020Apr 27, 2020
Alejandra SlatapolskyThe Cornerstone of Marketing: The Customer ExperienceWe’ve come a long way since 1960, when E. Jerome McCarthy heralded the four Ps of marketing: product, price, place, and promotion. Indeed…Apr 24, 2020Apr 24, 2020
Alejandra SlatapolskyWorking from home: it’s not just the routineI know that most posts about working from home talk about productivity tips (and you will find some below). However, there is one thing…Apr 15, 2020Apr 15, 2020
Alejandra SlatapolskyMass marketing is deadClient Experience is one of those terms that gets thrown around a lot in the technology world. Leading digital companies can put a very…Apr 7, 2020Apr 7, 2020
Alejandra SlatapolskyTime to reset, not pauseWhile assessing the crisis with one of our clients, we decided that what is needed is to “hit the reset button”. Why? Because the world as…Apr 2, 2020Apr 2, 2020
Alejandra SlatapolskyHow about a talk?Last night I kept thinking about how we at Slata can contribute to society, to help in these times of crisis.Mar 20, 2020Mar 20, 2020
Alejandra SlatapolskyWhy are you Scared of Narrowing your Target?I have heard it once and again: “We can serve target market A, B, or C. And we can provide all of the services they require.”Mar 19, 2020Mar 19, 2020
Alejandra SlatapolskyYour product won’t push your growth, your brand willA valuable brand is way more important today than in the past, mainly because of a crowded marketplace that bombards consumers with…Mar 16, 2020Mar 16, 2020