Alejandra Slatapolsky – Medium

Alejandra Slatapolsky

Alejandra Slatapolsky
in
DataDrivenInvestor

Driving blindfolded

Today I was talking to my business coach, trying to describe what it feels like to lead an organization, or be an entrepreneur right now…

Jun 19, 2020

Driving blindfolded

Jun 19, 2020

Alejandra Slatapolsky
in
DataDrivenInvestor

Rethinking events towards the digital alternative: 7 tips to organize your digital event

The new normal during and after COVID19 includes the conversion of product offerings to digital, and this includes events.

May 8, 2020

Rethinking events towards the digital alternative: 7 tips to organize your digital event

May 8, 2020

Alejandra Slatapolsky

The value of experience

It has been proven that money spent on experiences has a much bigger impact on a person’s happiness than money spent on material things…

Apr 27, 2020

The value of experience

Apr 27, 2020

Alejandra Slatapolsky

The Cornerstone of Marketing: The Customer Experience

We’ve come a long way since 1960, when E. Jerome McCarthy heralded the four Ps of marketing: product, price, place, and promotion. Indeed…

Apr 24, 2020

The Cornerstone of Marketing: The Customer Experience

Apr 24, 2020

Alejandra Slatapolsky

Working from home: it’s not just the routine

I know that most posts about working from home talk about productivity tips (and you will find some below). However, there is one thing…

Apr 15, 2020

Working from home: it’s not just the routine

Apr 15, 2020

Alejandra Slatapolsky

Mass marketing is dead

Client Experience is one of those terms that gets thrown around a lot in the technology world. Leading digital companies can put a very…

Apr 7, 2020

Mass marketing is dead

Apr 7, 2020

Alejandra Slatapolsky

Time to reset, not pause

While assessing the crisis with one of our clients, we decided that what is needed is to “hit the reset button”. Why? Because the world as…

Apr 2, 2020

Time to reset, not pause

Apr 2, 2020

Alejandra Slatapolsky

How about a talk?

Last night I kept thinking about how we at Slata can contribute to society, to help in these times of crisis.

Mar 20, 2020

How about a talk?

Mar 20, 2020

Alejandra Slatapolsky

Why are you Scared of Narrowing your Target?

I have heard it once and again: “We can serve target market A, B, or C. And we can provide all of the services they require.”

Mar 19, 2020

Why are you Scared of Narrowing your Target?

Mar 19, 2020

Alejandra Slatapolsky

Your product won’t push your growth, your brand will

A valuable brand is way more important today than in the past, mainly because of a crowded marketplace that bombards consumers with…

Mar 16, 2020

Mar 16, 2020

Alejandra Slatapolsky

Alejandra Slatapolsky

Alejandra has designed successful marketing and communications strategies drawn from her background in financial technology, marketing and event planning.

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