“Magandang umaga sa inyo, mga Kapuso! Nakikinig kayo ngayon sa Super Radyo. Saksi sa Dobol B!”

Mike Enriquez — The most recognizable voice behind DZBB

This particular line uttered by a specific person by the name of Mike Enriquez, signifies the mornings of most Filipinos. The combination of his low timbre, energetic voice, and varying tones indicate the time to wake up to listen for some fresh news and to report the happenings in the country.

However, over the past few years, the prominence of radio intermittently decreased. Evidently, this huge decline was an enormous impact for these traditional organizations. This sudden downfall impacted their content, time slots, and ratings.

In a span of a short period of time, the emergence of digital organizations occurred. Consumers shifted platforms. Facebook took over in replacement of these traditional organizations. The big question is: How did this happen? To find out, I enumerated three distinct characteristics of Facebook and DZBB.

Accessibility

As time passed by, most individuals have become indolent on access of information. People of this generation a.k.a. the Millennials, in particular. Instead of opening up the radio to listen to news, they scroll on their timelines instead. This clearly shows the contrast between the two.

From the consumers’ perspective, opening up the radio (the actual one or even from a software) would be too much of a hassle. On the other hand, opening the Facebook would count on their normal routines. And while they surf the internet, they are already bombarded with numerous headlines and countless articles of different kinds. Thus, this showcases that for them, using Facebook would be more accessible as the news comes to your personal space.

Censorship

Radio censorship is a chain of events. During the late 1920’s and mid 30’s, government controllers were given the ability to suspend the licenses of broadcasters who were communicating obscene language. Furthermore, during the 60’s, certain topics that were seen as indecent such as sexuality and violence, are banned.

I’m not saying that there are no protocols regarding this matter on Facebook. In fact, there are a lot. Too many that moderators find it difficult to discern the categories from what to remove, and what to retain. The main problem is, “Facebook cannot keep control of its content,” said one source. “It has grown too big, too quickly.” Because of this, Facebook’s rules and guidelines takes a laborious amount of time, effort, and research to be set. “People use violent language to express frustration online” and feel “safe to do so” on the site.

Graphic by Emil Mercado

Traditional organizations, on another note, filters their content with the usage of briefing and subject sourcing. Their broadcasters and Disk Jockey’s may have their own opinions regarding different issues but the approach that they use to state their viewpoints must still be decent for the public.

Listeners shifted to Facebook because of differences and diverse global content. Scarcity of resources are not too evident on this social media. Consensus may be troublesome from moderators, for the reason that online users are demanding. Thus, decision making all comes down to the population. It’s about finding the dominance and majority.

Communication

Radio companies have this way of direct engagement to their audience. By direct, means that they talk with them through On Air calls and conversations. This may be a good initiative of communication. Though, it is still problematic. The numbers are limited and constrained with the availability, and time to entertain the consumers.

Bongbong Marcos being interviewed by Mike Enriquez

As to Facebook, more people are entertained. It may not eventuate through a voice call, and may happen in a comment box/section instead. Nonetheless, the content is still the same. Furthermore, the exchange of information and responses are more rapid compared to traditional organizations.