AdSense Alternatives for Small Publishers in 2021
If you own a blog and want to make money by displaying advertisements on it, Google AdSense will be one of your first choices. This is a fantastic place to start learning about ad monetization. It’s a very user-friendly ad network that’s also very easy to set up. Publishers looking to improve their ad monetization strategies will eventually look at what else is available in the ad industry.
AdSense complements a publisher’s site with ads based on the content and visitors. Advertisers who want to promote their services create and pay for the ads. The amount you receive will vary because these advertisers pay different amounts for different ads.
Isn’t that fantastic? Many publishers rely on the revenue generated by ads placed on their blogs or websites, thanks to Google AdSense.
However, because everyone is chasing them, they’ve made the approval process extremely difficult to navigate. You may be rejected if you make minor errors. While AdSense is simple to manage and deploy, you may need to look elsewhere if your content is inappropriate or you haven’t published enough content yet.
So, What’s The Proper Way to Monetize a Website or Blog?
Unfortunately, many aspiring publishers are overly enthusiastic and jump in without a plan or guide. As a result, they are frequently confronted with tests and roadblocks that they have no idea how to overcome. And, even if you lack the experience, training, or brand affiliations necessary for a successful website, you still need a master plan to follow when creating a website for yourself.
Whether you concentrate on a specific type of website or a specific service, this is an unquestionably excellent way to write wherever you want while also making money.
Other Google Adsense alternatives to consider include the following:
This is a full-service SSP platform based in the United Kingdom with over 13 years of ad monetization experience. Many publishers all over the world use its codes to encourage users to read more articles on the same site or to boost referral traffic revenue. The platform, which is powered by a modern predictive engine, provides publishers with features such as A/B testing, intelligent reporting, and personalization that are critical to digital media success.
MediaFem does not charge any extra costs because they use a Revenue Share Model that pays 70% to Publishers and 30% to them. These percentages are consistent across all publishers, regardless of their geographic location, and are not averaged across them.
For us this will be our main recommendation to start, you can sign up in MediaFem here.
Native marketing, branded content, and video are the three pillars of TripleLift’s strategy. They help publishers integrate native direct deals into their current ad stack. Your visitors will find their in-feed native advertising to be engaging.
They design ad placements for publishers that fit the look and feel of each of their websites using their proprietary technology. They offer a wide variety of ad formats in their native ad system, including image, scroll, carousel, and more.
In the advertising industry, OpenX is also one of the best choices. They run a cutting-edge global programmatic market and can link publishers with top-tier advertisers, making them an excellent option for premium publishers.
Furthermore, their OpenX bidder is one of the most common choices. They also have a completely operating mobile ads exchange of over 300 billion monthly bids.
OpenX also provides a video solution for publishers called OpenX, as well as OpenX programmatic direct with private marketplaces and other services.
Unruly is one of the world’s most successful advertising platforms. To optimize their sales across a variety of screens, including CTV, web, and internet, publishers use Unruly’s self-service software, global partnerships with premium demand partners, user-friendly ad formats, and a dedicated support team.
Unruly’s slashing multi-format technology, proprietary customer insights, and innovative strategies allow brands and agencies to engage global customers in premium, brand-safe environments.
Airpush is a monetization tool for mobile app developers and publishers who want to make more money for their games. Airpush monetizes by video advertising, advanced overlays, rich media, and push notifications that appear in the notification slide-down trays on mobile devices, in addition to standard and conventional display ad units.
In-app banner ads are static or rich media display ads of various sizes that appear within the app. Push ads are more distracting to consumers because they appear in the notification tray of devices alongside other notifications, which can be disruptive to your users. To use their facilities, you must have a minimum payment balance of $50.
Airpush became Airnow Monetization in 2020, joining the Airnow network’s Data, Distribution, and Cybersecurity.
Originally published at MediaFem.
