Target Your Customers With This IP Address API

Do you want to make better content and reach your target audience? We’ve got the perfect tool for you.

These days, targeting customers based on their location is really important. It can save you money while still growing your audience and making your marketing strategy even better.

Location-based marketing has been on the rise lately and businesses are using location data to reach their target audience depending on factors such as upcoming events in their region, proximity to their store or branch, and more.

An IP Geolocation API is perfect for this. Geolocation data have a variety of uses, each of which can be tailored to particular apps, environments or enterprises. One of them is the customization of delivered content, it helps target your clients.

For that, you need to find your clients’ IP Addresses.

What’s an IP address?

An IP address is a unique address that identifies a device on the internet or a local network. IP stands for “Internet Protocol,” which is the set of rules governing the format of data sent via the internet or local network.

In essence, IP addresses are the identifier that allows information to be sent between devices on a network: they contain location information and make devices accessible for communication. The internet needs a way to differentiate between different computers, routers, and websites. IP addresses provide a way of doing so and form an essential part of how the internet works.

These IP addresses can tell you a lot about the person who is using the computer, such as their location, their zip, and time zone, among many other things.

But how can you get that information? Well, we recommend you to use an API. An IP address API can make fetching a location from an IP Address fast and simple. If you´re looking for the best one you need to try ipXapi.

Why IpXapi?

It´s one of the most useful IP geolocation APIs for saving time and simplifying the procedure. This instrument may be able to offer real-time IP data because it is connected to so many channels. The API database is regularly updated, with up to 24 database changes each day.

This geolocation API allows you to find out about the time zone your users are located in without the need for them to fill out any forms and act accordingly based on the time-related metadata returned by the ipXapi API.

When it comes to IP statics, ipXapi is extremely accurate. This is due to its extensive database and user-friendly API. These are connected to a number of well-known Internet service providers (ISPs) who regularly update new and current IP ranges. Because it is linked to a large number of channels that provide real-time IP data, the API is also updated on a regular basis.

After 11 years of constant optimization, the infrastructure that supports ipXapi and the API has evolved to be incredibly scalable and efficient, handling between 2 and 3 billion API calls every day. With over 2 million distinct locations in over 200.000 cities throughout the world, the number of unique locations supported by ipXapi is constantly expanding.

Originally published at TheStartupFounder.com.