What Are the Most Important Metrics for Email Marketing?

Are you intrigued by the importance of email marketing? Read the article and understand everything about this tool

If you’re a marketer, you’ve probably been asked “Is email marketing tool dead?” a million times over. And while the answer has changed over time, the answer is still pretty much the same: no.

Which Are The Important Metrics to Look at?

Here are some of the most important metrics to look at when evaluating your email marketing campaigns:

-Open Rate: This is a percentage value based on how many people opened your email out of the number of people who received it.

-Click Rate: This is a percentage value based on how many people clicked on links within your email out of the number of people who opened it.

-Click-to-open rate (CTOR): This tells you how well your content did when compared with how many people opened your email. It’s calculated by dividing the number of unique clicks by the number of unique opens for a given campaign.

-Bounce Rate: The bounce rate represents how many emails were undeliverable for whatever reason (usually because addresses were invalid). It’s measured as a percentage

Postr

Email marketing is a form of marketing in which businesses send their customers an email to attract their interest. The goal of this type of marketing is to encourage users to purchase products or services, as well as to establish a relationship with them.

Postr is one of the best free email marketing solutions for your business. It includes content-ready, engaging email templates that look great in all major email clients.

You may construct processes for follow-up communications, segment clients, and send transactional emails using Postr’s email automation features. Moreover, you can decide the ideal time to send email messages for maximum deliverability using AI-driven algorithms.

You have access to one-to-one customized content based on the automatic characteristics we specify for each recipient, in addition to the conventional capabilities supplied by most email marketing platforms.

Characteristics:

• Ensures the success of your campaign, you may utilize a variety of Postr templates.
• Free subscription includes 1,000 emails each month
• You can use E-books in conjunction with the API.
• The click data has been anonymized and is readily available for extensive study.

READ MORE:

Top Alternative to Mailchimp: Have You Ever Thought About It? — TheStartupFounder.com

Originally published at TheStartupFounder.com.