What’s in a brand?
Tim Cryer
843

#3 for sure. The design is simple enough to create new assets as needed, it conveys your product concept well, but it does the following too:
- it’s scalable; it conveys the feeling of your full brand in constrained or large spaces
- The idea of dynamic motion is super fun for designers and minimalism is very in.
None of the others offer that, in my view.

#1, Revolutionary stuff: that should be a marketing campaign, not your brand. Your brand image isn’t how you want your user to feel.

#2, The idea sounds nice in theory but I don’t like how it looks, seems hard to pull off.

#4, the water droplet actually confuses me on what your brand is. Looking at your logo, no one would think your product is what it is.

Like what you read? Give Alec Foster a round of applause.

From a quick cheer to a standing ovation, clap to show how much you enjoyed this story.