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How chatbots could help people actually take advantage of their health benefits.

People acquire health insurance primarily to protect themselves from expense when they’re unwell. Viewed through this lens, standard coverages like doctor visits, emergency room care and prescription coverage are the most important parts of an insurance policy. But there is a completely different class of underutilized benefits that can have more impact in the long run. These benefits, typically known as “wellness programs” are tailored to help people avoid the health problems that can result from high-risk health behaviors like tobacco use and unhealthy diet. In addition to helping limit high-risk behaviors, these programs frequently incorporate preventative care like exercise and mental health programs too. …


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Improving members’ understanding of insurance wellness offerings is just a conversation away.

People acquire health insurance primarily to protect themselves from expense when they’re unwell. Viewed through this lens, standard coverages like doctor visits, emergency room care and prescription coverage are the most important parts of an insurance policy. But there is a completely different class of underutilized benefits that can have more impact in the long run. These benefits, typically known as “wellness programs” are tailored to help people avoid the health problems that can result from high-risk health behaviors like tobacco use and unhealthy diet. In addition to helping limit high-risk behaviors, these programs frequently incorporate preventative care like exercise and mental health programs too. …

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