Success in Visual Storytelling

According to Convince & Convert.com, the human brain processes visuals 60,000 times faster than text. Visuals are extremely important in brand storytelling, especially in day in age. People like things that are quick and accessible, and that’s what visuals are. When someone is scrolling through a social media site such as, Facebook or Instagram they are most likely going to be paying attention to something the visual before the words. A lot of brands and organizations are going to start using visual storytelling because all of the trendy social media sites.

Don’t #1: Fact it, to make it- “True stories are way more powerful than looking at something unrealistic,” said Jessica Gioglio, Director of Strategy at Sprinklr

Don’t #2: Be overwhelming- Don’t give too much detail, know body wants to listen or see a lot of rambling. “Mountains of data can be very overwhelming to both brands and consumers, and even the most interesting stories often fade into an oversaturated market of information. Sharing this information through compelling visuals helps it stand out in a sea of lifeless statistics,” said Hunter Public Relations.

Do #1: Show without actually telling- When people are scrolling through social media, usually what they pay attention to first is the visual message before they actually start to read anything you have to say. “Think of Charles Chaplin or Buster Keaton movies, there are no dialogues!” said Jessica Gioglio, Director of Strategy at Sprinklr

Do #2: Show actual real people with real stories- People like it better when they can relate, so it is best to talk about the actual people behind a brand or organization because then people can relate more and you’ll then mostly have their attention. “Well, I don’t know about you, but I’m not familiar with the nuclear physics involved in time travelling. I am, however, familiar with the everyday problems of a young man whose interests include playing guitar, skateboarding and video games,” said Ernesto Olivares

“Facts bore, stories sell”