Great article Scottie! Really.
It’s quite interesting that a few months ago I happen to hear a story from a fellow master student of mine being disappointed because her thesis supervisor (in Tourism Management) didn’t agree on the topic. She wanted to write about VR and how this technology will revolutionize tourism industry. Apparently the professor didn’t agree this was distruptive enough to actually become a mass change. Anyhow! Academics, especially in Europe, would need more people/articles like you/this one.
Do you offer webinars by the way? Ahaha