ALEHUB.IO
2 min readDec 21, 2018

We all know the most advanced and popular ecommerce marketplaces Amazon, Ebay, Alibaba, Taobao. In addition to dominance in its online retail segment, Amazon is entering other markets. Rumor has it that Amazon is seeking to enter the healthcare market.

The rise of these companies largely coincided with the rapid growth of tech sector. And the growth rate of this area of ​​Internet business is really surprising. It is expected that in 2022, the volume of online sales of Amazon alone will reach almost $ 650 billion, and this is only in the United States. On a global scale, the overall turnover will reach 4.5 trillion dollars by 2021, i.e. it will make more than a double growth, compared with 2016 (1.9 trillion. $).

However, despite the fact that global online commerce continues to conquer new heights, there are still serious limitations, for example, problems with cross-border payments. The McKinsey June 2016 report noted on average a cross-border transactions takes three to five working days.

It is worth noting, despite such long periods of implementation, international payments can be quite expensive: such companies as PayPal, Skrill, charge rather big fees for their services.

Over the past decade, many solutions have been developed to solve these problems. One of these is the use of technology blockchain. Satoshi Nakamoto proposed to use Bitcoin — a cryptocurrency that allows the parties to conduct transactions directly, based on cryptographic evidence alone without third party verification. It would seem an excellent solution. However, retail stores are not so willing to accept bitcoins as a means of payment. This is partly due to the volatility of the price of this cryptocurrency. Other problem is the legal status of Bitcoin. In addition, many popular cryptocurrencies, including bitcoin, have a slow transaction confirmation rate. For example, no more than a dozen operations are processed per second in the main chain of Bitcoin. For comparison: Visa speed is 56000 transactions per second.

A more advanced solution based on its own blockchain has answers to all three of the above questions: transactional trust, commissions and transaction speed.

Alehub — is a platform, an automated information and financial platform, created for making cross-border payments. Theis a special AXEL Token (ALEHUB eXchange ELement) whose exchange rate is pegged to the USD exchange rate in the ratio of 1 AXEL per 1 $. Since the AXEL token is essentially a USD container, it eliminates the risk of course volatility and nomination in abstract units.

Thus, the ALEHUB platform is being created to further promote the growth of global e-commerce!

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