Save time, and don’t create original assets until the idea is clear.

Alejandra Porta
Jul 23, 2017 · 3 min read

Back in September Customer Success Team at Unbounce came to us because they wanted to develop visual reminder of the core commonalities for new employees. I quickly jumped on this project as there was an opportunity to create illustrations.

A screen shot of the original brief
Original Inspiration. Paris versus New York: A Tally of Two Cities Hardcover — Book by Vahram Muratyan

Instead of drawing all these illustrations from scratch, I suggested to Cecilia, our design lead, that we just grab them from the noun project, put them all in the posters, so that we can start the conversation. Which was super efficient as we only spent 1 hour. We based the colors on the core value cards that Cecilia had originally created.

It was great! As they changed some of the statements and came back with clear directions, they gave us icons that they thought for each statement. They also told us that they wanted it to be Unbounce branded to not confuse people with the core values, and asked to make the always and never secondary. Which made the rest of the process really straight forward.

So first step, make all the posters unbounce colour still keeping the contrast between the always and never. It felt a bit dull so I explored a bit more.

Grabbed Inspiration from onboarding illustration moodboards/illustrations (nothing ever goes to waste) and added orange elements.

final results!
You can see them in our customer success pod!

At the end this was a super fun project and relatively took no time and everyone was happy!

Alejandra Porta

Written by

Latina in tech | Co-founder @shinebootcamp | Designer at @goclio | alejandraporta.com

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