Alejandro PazSKAN sucksIt’s been over a year since the SKAN 4.0 release and while there have been plenty of webinars and blogs describing its enhanced features, I…Feb 9Feb 9
Alejandro PazSpend Tracking for App MarketersHere is a simple dashboard that you can use to keep track of your marketing spend across your campaigns.Jan 23Jan 23
Alejandro PazDAU WaterfallOne of the more annoying things about user retention in mobile apps is that it never stops! Every day, users keep churning from the product…Dec 21, 2023Dec 21, 2023
Alejandro PazHow to calculate LTV for mobile gamesLTV = ARPDAU x Retention is the standard response for how to calculate a mobile user’s lifetime value. Simple and easy, good enough for…Dec 18, 2023Dec 18, 2023