Blind Averages & Software Developers In LATAM

Alejandro Gomez-Barbosa
2 min readMar 29, 2023

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Do not fall into the trap of Blind Averages in LATAM.

Several have been posting a map that shows Mexico as the worst country in Latin-America when it comes to English proficiency (Figure 1). Think twice before posting; you do more harm than good sharing this information without explaining the nuance.

Figure 1:

Source: Forbes CentroAmerica

Especially when looking at developing countries, the average can grossly distort the economic activity of the country and scare away investment. Nuevo Leon, Jalisco and Yucatan are the strongest states when it comes to English Proficiency, as seen in Figure 2:

Figure 2:

Source: InformaBTL

More importantly, the two lesser known cities of Monterrey & Guadalajara (which are the capitals of Nuevo Leon & Jalisco, respectively) are now hubs for strong, affordable software engineers. It took Mexico a while, but the country is finally starting to have its own Infosys (from India) or CI&T (from Brazil).

Yes we can improve English nationally in Mexico, especially in the poor Southern states. But there are some economic hubs that are ready and eager to start contributing more to other international Tech Ecosystems. The numerous and populous poor states will always make the national numbers look bad. Look at State or City level, NOT national level.

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The Rise of the Emerging Market Entrepreneur

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Alejandro Gomez-Barbosa

Mexican American raised in Brazil. Economist, Ex-Googler, Wharton MBA documenting VC learnings from India, Brazil and Mexico travels