Wouldn’t celebs also just have more followers on Instagram than on snapchat?
For example, I follow 400+ people on Instagram and maybe 100 on Snapchat. I add people on Snapchat that I would interact more with or that I would actually want to see their stories. Now I’m forced to have 400+ potential people posting stories on my Instagram. While I find that annoying, celebrities are probably salivating at the possibility.