What is the true value of strategic thinking for a designer?

  1. Designers
    Many lack a deep understanding of what branding and strategy are, as well as how these can affect design.
  2. Companies
    Many don’t create a truly collaborative environment, where designers are part of conversations outside the design realm.
  3. Agencies
    Many don’t create the opportunities for designers, strategists and business people to collaborate throughout all stages of a project.


  • Understand what a company stands for. Why do they do what they do and how do they communicate it?
  • Understand who their consumer is, their needs and wants.
  • Be aware of what’s happening in the world and how it can influence the company or area they are in.
  • Understand how competitors position themselves.
  • Learn from great brands in adjacent areas.



How could we move forward?



Creative director at the intersection of brand & digital products. 🚀 @traveltroveapp & ✏️ @prophetstrategy. Previously @away, @hugeinc @paddle8, among others.

Love podcasts or audiobooks? Learn on the go with our new app.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store