

Interaksjonsdesigner, teknologientusiast og stisyklist.
In order to inspire, invert the order. Start with WHY (purpose), then HOW (values and actions and differentiators), and then WHAT (products and results). To communicate authentically, you need to keep WHY, HOW, and WHAT in harmony. People only see the tangible evidence (WHAT), and if that is inconsistent with what you say your WHY is, you appear inauthentic.