Aleksander Wassum
Aleksander Wassum

Aleksander Wassum

Interaksjonsdesigner, teknologientusiast og stisyklist.

Medium member since August 2018
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From A Fundamental Mind Shift For Usability Testing by Jared M. Spool

The real value of user research comes from increasing our understanding of who our users are. The product or service team should better understand our users with every study, every interview, a…

From The Power of Starting with Why by Ameet Ranadive

In order to inspire, invert the order. Start with WHY (purpose), then HOW (values and actions and differentiators), and then WHAT (products and results). To communicate authentically, you need to keep WHY, HOW, and WHAT in harmony. People only see the tangible evidence (WHAT), and if that is inconsistent with what you say your WHY is, you appear inauthentic.

From Laziness Does Not Exist by Devon Price

…what are the situational factors holding this student back? What needs are currently not being met? And, when it comes to behavioral “laziness”, I’m especially moved to ask: what are the barriers to action that I can’t see?