Puzheng LininMarketing management and strategy musings-2020Augmented RealityIn the recent years, augmented reality (AR) has exponentially grown mostly because brands want to allow customers to visualize products…3 min read·Dec 5, 2020----
Puzheng LininMarketing management and strategy musings-2020Tesla Inc enters TexasElectric car manufacturer Tesla Inc is expanding its distribution to Texas. Recently, the company selected Austin, Texas as a site for its…2 min read·Nov 16, 2020----
Puzheng LininMarketing management and strategy musings-2020Worth More?The year 1921 marked the beginning of the brand Gucci which has now been in operation for nearly a hundred years. Gucci is headquartered…2 min read·Nov 3, 2020----
Puzheng LininMarketing management and strategy musings-2020Too much choice?Seth Godin says that in marketing,2 min read·Oct 22, 2020----
Puzheng LininMarketing management and strategy musings-2020Godin vs Kerin…..Seth Godin provides a marketing approach that disrupts traditional viewpoints cited in the Kerin text. Godin turns marketing rules…2 min read·Oct 8, 2020----
Puzheng LininMarketing management and strategy musings-2020Using social media bots-The badProbably, by now you know that social media is an invaluable tool for any business. And you probably you know how tedious it is to create a…2 min read·Oct 2, 2020----
Puzheng LininMarketing management and strategy musings-2020APPLE AS THE BEST BUILDER OF A TRIBE OF CUSTOMERS …According to Seth Godin, a tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For a…2 min read·Sep 23, 2020----
Puzheng LininMarketing management and strategy musings-2020I have loved adverts since I was young, so I am excited about everything about the marketing course…1 min read·Sep 19, 2020----