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When launching this series of Tales, I decided to publish a new Tale every Tuesday and Thursday. Usually I write them well in advance, but the last couple of days I spent in bed with fever, feeling totally exhausted. My mind was empty and the only thing I could think about was my illness. Here’s why I decided to write about not feeling great. And how this is by no means a reason to postpone a release.

My team and I demonstrate our results to the company on a regular basis. We call it a ‘demo’. The demo is a…

Aleks Ritov

Product Owner at SEMrush, a former startup CEO and Chief Experience Officer. http://ritov.com

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