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I can’t deny it — there is something that excites me about big changes.

Since this crisis started, loads of remote facilitators and experts immediately jumped into the opportunity of offering their services to help businesses adapt to remote working. That’s completely logical and we definitely have a lot to learn from them, but we are missing something here. We have a bigger opportunity than adapting our company culture to remote work — we have the opportunity to re-invent our company culture as a whole.

The current situation has forced most companies and organisations to modify their way of working to a completely new scenario. You can have two different mindsets for it:


The risks of creating a digital world where every option looks the same.

This week I stumbled upon Michael Horton’ Medium post about a trend he spotted on some of the most used mobile apps. He realised, since the past year, most of them have simplified their design and displayed their typefaces in a way that they all look alike. Michael calls this trend “complexion reduction” and suggests it to be a new standard for UX.

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Image from Michael’s article.

Michael’s post triggered me to think about the connection with another signal of change I’m particularly interested in; the “sameness effect”.

The sameness effect is easy to explain, and it’s everywhere. Just think of the hipster coffee…

Understanding the peaks and lows that define a creative process, then using it to sustain energy and flow to support successful creative outcomes

Since I decided to spend a year at Hyper Island (five years ago now), I have used my design background to focus on the creative process and doing things differently. First, for three years at The Pop Up Agency, and now as a consultant.

The interesting thing about all these experiences is that they have helped me redefine creativity.

My lens on creativity now is that of energy. The moments when ideas flow effortlessly, with the right focus and out-of-the-box thinking.

Previously, I thought of creativity as a goal.

Now, I consider it a process … that needs modulation, and…

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How a set of cards can help people think faster and broader

The concept
A few weeks ago, I decided to build a simple website explaining a project I had slowly been developing on the side. It’s called Triggers, and it’s a set of physical cards that helps people come up with creative ideas.

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A brief analysis of the elements and powers that influence company’s culture


Last week I attended to IAM Weekend in Barcelona. There I had the opportunity to listen to Jonathan McClory (among others), a digital diplomacy specialist. At his lecture, I got introduced to a new concept for me: Hard and Soft Powers.

Jonathan explained that two forces influence and change countries; hard and soft powers. Hard Powers are the “hardcore” influences like military, law, sanctions and economy. Soft Powers are the most persuasive ones like cultural promotion, diplomacy and global contribution.

After a few days have passed, I asked…

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How to find the right path in improving your team culture?

When talking to creatives and team leads about how to improve their current team culture, I often sense the same problem: they usually know what stage they are, often know where they want to get, but mostly never have an idea of how to get there.

In my work as a strategist and creative consultant, I make sure that those three points are clear (current status, long-term vision and how to get there). I found that applying the Theory of Change method makes it easy, simple and extremely clear.

What’s Theory of Change?

The Theory of Change is a method…

After leaving The Pop Up Agency I’m starting a new chapter in my life. And with this new chapter come many new changes.

This year I want to focus on strategy, futures and processes:

  1. Strategy: Long term strategies set the direction for companies to evolve and grow. I feel it will be a great experience to apply my design background and analytical skills to draw those vision and action plans.
  2. Futures: Trends change and shape our lives constantly. …

Some weeks ago I took a very difficult decision; to leave the company that I co-founded and helped building for the past three years of my life.

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The Pop Up Agency has been one of my main focuses, worries and the source of joy for these past years. It was the reason why I travelled like crazy, the excuse to meet uncountable amazing people around the world and my golden ticket to talk at many conferences, universities and schools. It made me wiser, it made me more cultivated and it made me have experiences that I didn’t ever think I would.

Although The Pop Up Agency has basically been a dream-job, during the last months, I felt there was something missing: I stopped learning. …

A month ago I wrote the first part of #DearAlgorithms, a research project dedicated to investigate the filter bubble on the music streaming services. This is the second part where I explain the first steps I’m taking on the project.

Opening the new accounts

First thing I did was open a new account on Spotify, Deezer Apple Music and Rdio.

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This is the first part of an upcoming one month research project where I’m going to explore the filter bubble applied to the music industry.

Last week my friend Pablo sent me an email about his latest project: University of Error, a platform/collective/thinking group where the error is considered an important part of the learning process and life itself.

When Pablo asked me if I wanted to be part of it, writing about what error means to me, I immediately started telling him about the filter bubble and the recommendations algorithm used by music streaming services which makes the discovery of new music rather frustrating than helpful.

After a couple of emails back and forth, he suggested me to investigate the topic and come with…

Alejandro Masferrer

Founder of @trytriggers, a playful think tank committed to making teamwork more human and efficient.

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