UX global trends might be narrowing our minds

The risks of creating a digital world where every option looks the same.

This week I stumbled upon Michael Horton’ Medium post about a trend he spotted on some of the most used mobile apps. He realised, since the past year, most of them have simplified their design and displayed their typefaces in a way that they all look alike. Michael calls this trend “complexion reduction” and suggests it to be a new standard for UX.

Some examples of coffee shops and restaurants with the “sameness aesthetics”

Complexion reduction and the sameness effect

Coming back to Michael’s article and the “complexion reduction” trend, we can see a clear connection to the “sameness effect”. Creating a flat and unified digital aesthetic is like letting our neighbourhoods get filled with the same type of shops and restaurants.

Founder of @trytriggers, a playful think tank committed to making teamwork more human and efficient.

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