In order to better help marketers target their desired audience, Facebook launched a tool named “Audience insights”. You can find it here if you have an active advertiser account.

It seems that the utm_* parameters can be easily changed with shorter, more elegant ones by following the documentation in here.

There is also the adition of campaign id which can introduce a new level of hierarchy, though I don’t know where you cand find this metric in Google Analytics.

Abondo is an iOS app designed to “sufficiently” present you an ecommerce dashboard based on data from Google Analytics. What it does best and which could sometimes seem magical, is future projections for revenue, conversions & visits for…