Alen TodorovA softer call-to-actionSome big ticket items (like an exotic vacation or a house) can’t be marketed with the BIG “Buy now” button, so you would see copy like…Feb 7, 2015Feb 7, 2015
Alen TodorovFinancial market efficiency applied in ecommerceIn the 1970s Eugene Fama defined an efficient financial market as “one in which prices always fully reflect available information”Feb 2, 2015Feb 2, 2015