Alexandra LeoinPurposeful CommunicationsNot all Start-ups can be unicornsA RECENT ARTICLE IN THE NY TIMES, HIGHLIGHTED A MOVEMENT AGAINST THE TRADITIONAL VC FUNDING MODEL FOR START-UPS, CITING THAT OFTEN THERE…Jan 25, 2019Jan 25, 2019
Alexandra LeoinPurposeful CommunicationsCreating Purposeful Content: A ChecklistAS YOU AND YOUR TEAM CRANK OUT AN INCREASING (AND, POTENTIALLY, ALARMING) NUMBER OF CASE STUDIES, ONE PAGERS, INFOGRAPHICS, ARTICLES…Jan 25, 2019Jan 25, 2019
Alexandra LeoinPurposeful CommunicationsHow to Write An Executive Bio: 2019 EditionTHERE’S NOTHING THAT UNITES THE WORKING POPULATION LIKE PEOPLE’S COLLECTIVE DISDAIN FOR WRITING THEIR OWN BIOS. TO MAKE THE PROCESS A…Jan 25, 20191Jan 25, 20191
Alexandra LeoinPurposeful CommunicationsPurposeful Communication: What Is It and Why Does It Matter?FOR AS LONG AS BUSINESS HAS EXISTED, COMPANIES WERE MADE TO SELL STUFF TO CUSTOMERS. THERE ARE ENDLESS ARTICLES, MODELS, COURSES AND…Jan 25, 2019Jan 25, 2019
Alexandra LeoinPurposeful Communications5 Content Trends to Keep An Eye On in 2019IT’S THAT TIME OF YEAR AGAIN: TOO MUCH EGGNOG, MANIC HOLIDAY SHOPPING AND, OUR FAVORITE — MARKETING PREDICTIONS FOR THE NEW YEAR.Jan 25, 2019Jan 25, 2019
Alexandra LeoinPurposeful CommunicationsThe Shifting PR + Marketing Landscape: How To Promote Your Business in 2019ONE OF MARKETING + PR’S MOST HARD-EARNED LESSONS IS THAT YOU NEED TO STAY AHEAD OF THE TREND. THIS IS WHY IT’S DESTRUCTIVE TO NOT…Jan 25, 2019Jan 25, 2019
Alexandra LeoinPurposeful CommunicationsPaid vs. Unpaid Media: Guidelines for Creating Useful Media Plans in 2019COMMUNICATIONS LEADERS HAVE TO ANSWER A LOT OF QUESTIONS FROM EXECUTIVE TEAMS AND ADDRESS A RANGE OF AUDIENCE NEEDS: WHAT CHANNELS ARE…Jan 25, 20191Jan 25, 20191
Alexandra LeoinPurposeful Communications8 Brands We’re Watching on LinkedInAS LINKEDIN CONTINUES TO BE A DOMINANT PLATFORM FOR THE DISTRIBUTION OF ORIGINAL CONTENT, HERE ARE 8 BRANDS THAT ARE GETTING IT RIGHT.Jan 25, 2019Jan 25, 2019