Dan Kennedy on how the internet changed marketing

Listen to Dean Jackson and Joe Polish’s I Love Marketing Podcast interview with Dan Kennedy.

The strategic advisor, consultant, business coach, and author of the popular No B.S. book series.

He directly influences more than one million business owners annually.

He talks about how the internet changed marketing and many brilliant key marketing principles that you will not want to miss.

“Nothing has made me more money in my life than the internet”

“You don’t win by reducing your marketing (copy) to appeal to large numbers of fundamentally uninterested people

Let’s make sure we’re talking to:

Highly interested

Highly motivated

Very appropriate prospects for what it is that we have to offer

Who will a high level of interest the minute we show them ourselves

Therefore, because they have a high level of interest

Will read a lot

Listen to a lot

Watch a lot

So we can do a decent job of selling to them instead of trying to reduce every thing we do to 146 character tweets and no email longer than 3.8 minutes and no sales letter with words of more than 2 syllables so that everybody can pay attention to it, but what good is that?!”

“Were in the marketing business We’re in the money business We’re in the customer development and nurturing business We’re in the influence and persuasion business Tied to whatever products and services that are our deliverable’s”

Dan Kennedy’s wisdom and value on this podcast is profound.

Take an hour out of your day to listen to this priceless information and leave me your thoughts and comments below:


Originally published at aleshadrew.com on March 15, 2015.

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