IGARI MAKEUP — JAPANESE BEAUTY TREND WITH ROSY CHEEKS
The Igari makeup style has become a favorite trend among beauty enthusiasts for its dreamy appearance, featuring smooth white skin, big round eyes, glossy lips, and rosy cheeks.
Igari makeup, also known as drunk blush makeup, is an easy-to-achieve makeup style by applying blush (from the left cheek across the nose bridge to the right cheek). This makeup style seems to suit most face shapes and skin tones. It’s named Igari after the renowned Japanese makeup artist, Igari Shinobu. The drunk blush makeup trend first emerged around late 2018 and has been making a comeback recently as minimalist beauty trends gain popularity.
Asian makeup styles tend to focus on emphasizing the eyes, so the Igari makeup style primarily highlights the eyes and cheeks. Igari makeup mimics the natural flush of someone who has been drinking, providing a fresh and innocent look with soft eyes and a youthful rosy complexion. Below are steps to achieve the perfect Igari makeup look.
CLEAN AND MOISTURIZED SKIN
Since Igari makeup follows a minimalist approach, you’ll need hydrated and smooth skin. J-beauty (Japanese beauty) is relatively simpler compared to K-beauty (Korean beauty) and typically emphasizes three things: cleansing, moisturizing, and sun protection. Ensure you’ve completed these steps before applying your makeup base for a light and dewy finish.
SMOOTH AND MOISTURIZED BASE
Japan favors the “mochi skin” trend with smooth and moisturized skin. To achieve this, use a thin layer of foundation to provide minimal coverage and balance the tone of your skin. While you shouldn’t layer on too much foundation to avoid a heavy and cakey look, ensure you’ve evened out your entire face before proceeding to the next step. After blending your foundation evenly, use concealer to cover any imperfections, and finish with setting powder to lock in your makeup.
ROSY CHEEKS
Focus on applying blush to your cheeks to achieve a youthful and innocent appearance. Apply a small amount of blush to the highest point of your cheekbones to create a natural rosy flush as if you’ve had a few sips. To achieve a naturally flushed effect, opt for creamy blush products.
SOFT EYE MAKEUP
You can use the same blush color on your eyelids for a natural look. Highlight your Igari makeup style by adding a touch of shimmery eyeshadow. Complete this step with a soft black or brown eyeliner and mascara to enhance the eyes’ overall appearance.
MOISTURIZED LIPS
Choose a glossy lip balm or lipstick to maintain the innocent and sweet look. Soft, plump lips are also characteristic of the Igari style. Light and fresh shades like peach, coral, or pink will enhance the natural beauty of your face.
The Igari makeup style offers a fresh and innocent look, perfect for those who want a youthful appearance with rosy cheeks and captivating eyes.