We live in a customer-centric world where businesses compete to provide the best products and experiences to the right consumers. Loyalty schemes served this purpose for decades, providing insight into consumer purchasing patterns and preferences, which merchants would leverage to get returning customers.

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Yet, the traditional channels for customer engagement are now becoming increasingly saturated. The sector depicts great fragmentation, with no current loyalty scheme provider being able to capture a relevant portion of the market. To stress this frustration further, according to Salesforce, 54% of customers think companies should also change the way they interact with them.

We live in a customer-centric world where businesses compete to provide the best products and experiences to the right consumers. Loyalty schemes served this purpose for decades, providing insight into consumer purchasing patterns and preferences, which merchants would leverage to get returning customers.

Image for post
Image for post

Yet, the traditional channels for customer engagement are now becoming increasingly saturated. The sector depicts great fragmentation, with no current loyalty scheme provider being able to capture a relevant portion of the market. To stress this frustration further, according to Salesforce, 54% of customers think companies should also change the way they interact with them.

Hello, world! Welcome to our MyO Receipts blog!

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It’s Alessandra and Fatma here, the founding team members of MyO. We want to share our experience and journey with you, starting with our background. Fatma and I joined forces earlier this year and we started working extensively on MyO in order to reverse the status quo and build something that is all about empowerment. We have backgrounds in banking and technology and we are passionate about creating something extraordinary in a very male orientated industry.

About

Alessandra Bovina

Founder & CEO of MyO Receipts

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