
…e of a large pepperoni pizza depending on the number of users who tweeted #letsdolunch before 11am. The specially priced pizza could then be bought through a Facebook tab, exclusive to followers. Multi-platform, fun and actionable, this campaign attracted attention as well as increasing orders.
If your food looks great on the plate, your customers will want to share it. Help them to help you (and reward them for doing it) by developing your own hashtag. Personal endorsement is the single most valuable marketing tool available to brands, and there is no…