Best of Zappos Customer Service Stories

Alessia Fabbioni
5 min readMar 7, 2019

Customer-centricity has been a phenomenon that has revolutionized the business model of many companies. In the age of the Digital Revolution, it has become necessary to create a more personal relationship with the customer. The consumer needs to be the focus of the business not only for your business’ revenue but to establish a relationship on loyalty and trust.

With this idea in mind, Zappos.com has raised the bar very high with their incredible customer service. The core values always put the needs and feelings of the customer first making sure every request is fulfilled and every phone call makes the customer, if not happy, at least satisfied. This article will explore the most famous stories that gave the company the title of Best in Customer Service.

  1. The Best Man and the lost shoes
Photo by Scott Webb on Unsplash

This is the story of a wedding. The customer of interest ordered a pair of shoes from Zappos.com because they were cheaper on the site than the ones he found in the shops. Everything was perfectly ready for the wedding. Except the shoes got sent to the wrong address. Jay (the Best Man) promptly called Zappos customer service to inform them of what had happened, he expressed…

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Alessia Fabbioni

A young researcher with a passion for organizational culture and customer relations.