Radical Analytics: Digital Analytics is Dead. Long Live Analytics.
Stéphane Hamel
112

Totally agree Stéphane, and I think it is precisely this multi-disciplinary nature of analytics that drives most businesses into outsourcing. It is hard having an in-house team with a data scientist + marketer + tool expert + analysts, so it’s definitely an attractive solution to work with a specialized agency and have a virtual team where the above profiles are aggregated, mixing the optimal amount of work hours from each of the profiles depending on the project.

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