Alex Ross25 Stats that Detail the State of Analytics in 2022Whether you’re overwhelmed by the amount of data available, stuck in a state of analysis paralysis, or a data-driven machine we’re all in…Mar 3, 2022Mar 3, 2022
Alex Ross5 Analytics Mistakes Marketers Must AvoidIf there is one thing marketers today must know, it’s their analytics. You need to know where to find them, how to speak to them, and most…Feb 25, 2022Feb 25, 2022
Alex Ross5 Bad Habits of Highly Productive MarketersIn marketing, it can often feel like we’re speeding down the highway without any brakes. Although moving at such rapid speeds can create…Dec 13, 2021Dec 13, 2021
Alex RossClosing the Data Literacy Gap with Automated AnalyticsRecently, I came across a post on Reddit that asked, “How do you handle data illiterate management?” The question turned out to be more…Dec 6, 2021Dec 6, 2021
Alex Ross2022 Tech Trends and PredictionsThe Covid-19 pandemic accelerated digitization by about three to four years. Now that we’re heading into 2022, the technology trends we’re…Nov 19, 2021Nov 19, 2021
Alex RossA Successful Digital Transformation Isn’t Just Data-Driven — It’s Data ProfitableDigital transformation. You know, that buzzword we’ve slipped into conversation for the past decade (or more). It’s only within the past…Oct 27, 2021Oct 27, 2021
Alex Ross3 Reasons Your Customer Experience Doesn’t Align With Consumer ExpectationsWhen the world shut down in March of 2020, brands had no choice but to adapt. Digital transformation plans were rushed, health and safety…Oct 7, 2021Oct 7, 2021