Alex Ross25 Stats that Detail the State of Analytics in 2022Whether you’re overwhelmed by the amount of data available, stuck in a state of analysis paralysis, or a data-driven machine we’re all in…3 min read·Mar 3, 2022----
Alex Ross5 Analytics Mistakes Marketers Must AvoidIf there is one thing marketers today must know, it’s their analytics. You need to know where to find them, how to speak to them, and most…4 min read·Feb 25, 2022----
Alex Ross5 Bad Habits of Highly Productive MarketersIn marketing, it can often feel like we’re speeding down the highway without any brakes. Although moving at such rapid speeds can create…4 min read·Dec 13, 2021----
Alex RossClosing the Data Literacy Gap with Automated AnalyticsRecently, I came across a post on Reddit that asked, “How do you handle data illiterate management?” The question turned out to be more…4 min read·Dec 6, 2021----
Alex Ross2022 Tech Trends and PredictionsThe Covid-19 pandemic accelerated digitization by about three to four years. Now that we’re heading into 2022, the technology trends we’re…3 min read·Nov 19, 2021----
Alex RossA Successful Digital Transformation Isn’t Just Data-Driven — It’s Data ProfitableDigital transformation. You know, that buzzword we’ve slipped into conversation for the past decade (or more). It’s only within the past…3 min read·Oct 27, 2021----
Alex Ross3 Reasons Your Customer Experience Doesn’t Align With Consumer ExpectationsWhen the world shut down in March of 2020, brands had no choice but to adapt. Digital transformation plans were rushed, health and safety…4 min read·Oct 7, 2021----
